Insights and research for health marketers
Best Practices
Developing a New Product? First, Develop Your Value Prop
Is your new product a solution in search of a problem? Develop a value prop during research and development to avoid giving your sales reps a product they can't sell.
VIVO Team | Mar 2024
Best Practices
4 Reasons to Invest in KOL Marketing
Your customers trust their expert peers most. That's why key opinion leaders can be your upstream "non-sales force" and help shape RFPs in your favor.
VIVO Team | Mar 2024
Best Practices
Do You Still Rely on Sales Reps for Sales?
In a digital world, relying on a single, in-person, down-funnel channel is decidedly yesterday. Your customers have changed, and so should your sales model. Here's how to build an omnichannel commercial strategy.
VIVO Team | Mar 2024
