Insights and research for health marketers
Tools You Can Use
Hospital Data Explorer
Your strategy is only as good as your data. Access the interactive VIVO Pro Hospital Data Explorer to inform your strategy with data-driven insights on selling med tech to hospitals or positioning your hospital in a competitive market.
VIVO Team | Apr 2024
Med Tech
Be Honest: Are You an Innovator or Imitator?
True innovations in medtech change how healthcare is delivered. Imitators drive improvement in healthcare delivery. Your go-to market strategy depends on knowing if you are an innovator or an imitator.
VIVO Team | Mar 2024
Med Tech
Why Your Product Launch Needs a Pre-Launch Campaign
Before launching a new product, prime the market with a pre-launch campaign that boosts awareness of the problem your product will uniquely solve.
VIVO Team | Mar 2024
Med Tech
What Really Drives Adoption for New MedTech?
Hint: It’s not data. Purchasing decisions in medtech may be driven by emotion more than facts. When connecting with customers, ask first: What really matters to them?
VIVO Team | Mar 2024
Tools You Can Use
How to Build a Sales Map in 5 Steps
It isn't easy being a medtech sales rep. Help out your team with a step-by-step sales map, their visual guide to stakeholders to contact, questions to ask, collateral to use, and objections to handle. Here's how to build a sales map in 5 steps.
VIVO Team | Mar 2024
Best Practices
Developing a New Product? First, Develop Your Value Prop
Is your new product a solution in search of a problem? Develop a value prop during research and development to avoid giving your sales reps a product they can't sell.
VIVO Team | Mar 2024
Best Practices
4 Reasons to Invest in KOL Marketing
Your customers trust their expert peers most. That's why key opinion leaders can be your upstream "non-sales force" and help shape RFPs in your favor.
VIVO Team | Mar 2024
Best Practices
Do You Still Rely on Sales Reps for Sales?
In a digital world, relying on a single, in-person, down-funnel channel is decidedly yesterday. Your customers have changed, and so should your sales model. Here's how to build an omnichannel commercial strategy.
VIVO Team | Mar 2024