Insights and research for health marketers

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Tools You Can Use

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Hospital Data Explorer

Your strategy is only as good as your data. Access the interactive VIVO Pro Hospital Data Explorer to inform your strategy with data-driven insights on selling med tech to hospitals or positioning your hospital in a competitive market.

VIVO Team | Apr 2024

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Med Tech

Be Honest: Are You an Innovator or Imitator?

True innovations in medtech change how healthcare is delivered. Imitators drive improvement in healthcare delivery. Your go-to market strategy depends on knowing if you are an innovator or an imitator.

VIVO Team | Mar 2024

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Med Tech

Why Your Product Launch Needs a Pre-Launch Campaign

Before launching a new product, prime the market with a pre-launch campaign that boosts awareness of the problem your product will uniquely solve.

VIVO Team | Mar 2024

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Med Tech

What Really Drives Adoption for New MedTech?

Hint: It’s not data. Purchasing decisions in medtech may be driven by emotion more than facts. When connecting with customers, ask first: What really matters to them?

VIVO Team | Mar 2024

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Tools You Can Use

How to Build a Sales Map in 5 Steps

It isn't easy being a medtech sales rep. Help out your team with a step-by-step sales map, their visual guide to stakeholders to contact, questions to ask, collateral to use, and objections to handle. Here's how to build a sales map in 5 steps.

VIVO Team | Mar 2024

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Best Practices

Developing a New Product? First, Develop Your Value Prop

Is your new product a solution in search of a problem? Develop a value prop during research and development to avoid giving your sales reps a product they can't sell.

VIVO Team | Mar 2024

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Best Practices

4 Reasons to Invest in KOL Marketing

Your customers trust their expert peers most. That's why key opinion leaders can be your upstream "non-sales force" and help shape RFPs in your favor.

VIVO Team | Mar 2024

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Best Practices

Do You Still Rely on Sales Reps for Sales?

In a digital world, relying on a single, in-person, down-funnel channel is decidedly yesterday. Your customers have changed, and so should your sales model. Here's how to build an omnichannel commercial strategy.

VIVO Team | Mar 2024

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