Insights and research for health marketers
Med Tech
Be Honest: Are You an Innovator or Imitator?
True innovations in medtech change how healthcare is delivered. Imitators drive improvement in healthcare delivery. Your go-to market strategy depends on knowing if you are an innovator or an imitator.
VIVO Team | Mar 2024
Med Tech
Why Your Product Launch Needs a Pre-Launch Campaign
Before launching a new product, prime the market with a pre-launch campaign that boosts awareness of the problem your product will uniquely solve.
VIVO Team | Mar 2024
Med Tech
What Really Drives Adoption for New MedTech?
Hint: It’s not data. Purchasing decisions in medtech may be driven by emotion more than facts. When connecting with customers, ask first: What really matters to them?
VIVO Team | Mar 2024
